Media Wire Express Correspondent
Mwananchi Communications Limited (MCL) will stop printing its weekend editions of the Citizen newspaper next week, which has been printed for two decades.
Dozens of job losses are expected, but the company’s Managing Director Bakari Machumu said the decision is a transition to a digital first online subscription model.
The move came days after the company launched the digital service that has also witnessed a series of job cuts.
The 2022 quality index of print media in Tanzania placed the Citizen at fourth place behind Jamhuri, Mwananchi and Raia Mwema and followed by Daily News, The Guardian and Zanzibar Leo.
Starting January 1, 2024, The Citizen is going digital! Weekends bid farewell to printed newspapers and welcome online content at https://t.co/w9Kdp5hkPI
We’ll still have our weekday print editions, now enhanced with more engaging digital formats.
“It’s The Content That Counts” pic.twitter.com/AyUTU9nZLS— TheCitizenTz (@TheCitizenTz) December 30, 2023
“Starting January 1, 2024, The Citizen is going digital! 📱 Weekends bid farewell to printed newspapers and welcome more exciting online content at www.thecitizen.co.tz. It’s more than just a change; we’re intentionally entering the digital era.
“We’ll still have our weekday print editions, now enhanced with more engaging digital formats. Join us in connecting Tanzania with the rest of the world. Your support over two decades has brought us to this point. Stay connected, stay informed, and explore the digital era with us, where every click brings you “The Content that Counts”!”
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