Joseph Isangura
The introduction of mandatory tourist insurance in Zanzibar has proven to be a surprising success, with visitor numbers soaring since its implementation.
Despite initial concerns from stakeholders, the policy, which came into effect on October 1, 2024, requires all tourists to pay a fee of $44 (around Sh111,210) to ensure they are covered in case of emergencies.
Speaking on January 16, Zanzibar’s Minister for Tourism and Heritage, Mudrik Ramadhani Soraga, shared promising figures, stating that tourist arrivals have grown by an average of 17 percent each month since the insurance policy began. December 2024, in particular, was a record-breaking month, with 91,611 tourists visiting the Spice Islands—the highest number ever recorded in a single month.
“The insurance policy has not deterred tourists,” Mr. Soraga explained. “In fact, it has had the opposite effect, contributing to a consistent increase in arrivals.”
Before the policy was implemented, Zanzibar welcomed 60,731 visitors in September 2024. By October, that number rose to 69,860, followed by 67,449 in November. December’s record numbers marked a clear upward trend, reaffirming Zanzibar’s appeal as a world-class destination.
However, the policy was not without its critics. Ahead of its implementation, tourism stakeholders voiced concerns about the lack of consultation. During an August 2024 meeting convened by the Zanzibar Association of Tourism Investors (Zati), participants argued that the mandatory fee might discourage visitors, especially when compared to other destinations with fewer charges.
Mr. Soraga, however, defended the policy, emphasizing its long-term benefits. “The insurance provides tourists with peace of mind, knowing they are protected in case of emergencies,” he said. “It adds value to their overall experience and ensures their safety while enjoying what Zanzibar has to offer.”
The insurance program also highlights Zanzibar’s commitment to maintaining its reputation as a safe and secure destination. Local businesses and tourism operators are gradually adjusting to the policy, recognizing its potential to enhance visitor confidence.
The tourism sector remains a cornerstone of Zanzibar’s economy, providing jobs and generating significant revenue. Stakeholders have acknowledged the importance of balancing innovative policies like the insurance scheme with effective communication to ensure mutual understanding and success.
