Hassan Magulumali
Tanzania has emerged as one of Africa’s fastest-growing tourism destinations, receiving global recognition for its remarkable post-pandemic recovery.
During the World Tourism Day celebrations on September 27, 2025, held at the scenic Ngorongoro Conservation Area, officials highlighted the country’s dramatic increase in both international and domestic visitors.
Speaking at the event, Dr. Hassan Abbasi, Permanent Secretary of the Ministry of Natural Resources and Tourism, revealed that Tanzania led the continent in post-COVID tourism growth, with a 48% rise in international arrivals, followed by Ethiopia at 40% and Morocco at 35%. The 2025 UN World Tourism Organization (UNWTO) report also placed Tanzania among the top 20 countries worldwide achieving significant tourism growth, with an average increase of over 50%.
“The numbers tell a compelling story,” Dr. Abbasi said. “International visitors grew from 922,692 in 2021 to 2,141,895 in 2024, a 132% increase. Domestic tourists rose even more sharply, from 788,933 to over 3.2 million during the same period, reflecting a 308% growth. Overall, more than 5.3 million people traveled in Tanzania in 2024.”
This surge in tourism has translated into substantial economic gains. Revenues from the sector rose from $1.3 billion in 2021 to $3.9 billion in 2024, marking a 200% increase. Dr. Abbasi credited this success to strategic government initiatives under the leadership of President Samia Suluhu Hassan, which include infrastructure development, digital promotion, and marketing campaigns such as The Royal Tour and Amazing Tanzania.
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The celebrations also emphasized sustainability, aligning with this year’s theme, “Tourism and Sustainable Transformation.” Stakeholders from across the country were recognized for their contributions to conservation, community involvement, and innovative tourism services, highlighting the integral role of local and international partners in supporting the sector’s growth.
Dr. Abbasi encouraged both the public and private sectors to continue collaborating to strengthen Tanzania’s position as a leading tourist destination. “Our focus remains on ensuring tourism growth benefits communities, protects natural heritage, and offers unforgettable experiences for visitors worldwide,” he said.
Tanzania’s continued rise on the global tourism stage has not only strengthened the country’s economy but also reaffirmed its status as a premier destination for wildlife, culture, and adventure travel.
