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Content creators in Kenya will earn money from postings on Meta platforms Facebook and Instagram from June this year following a deal between President William Ruto and the firm’s president of global affairs Nick Clegg.
In a dispatch following a meeting at State House in Nairobi, the Kenyan presidential press service said the development is a culmination of a year-long push by the government to have creators earn from their online content as they do on other platforms such as YouTube and X (formerly Twitter).
“Kenyan content creators who meet the eligibility criteria will now earn from their Facebook and Instagram spaces as we start monetisation by June this year,” said Mr Clegg.
On his part, President Ruto hailed the move, noting that it will open up new opportunities to earn an income for Kenyan youths, while calling upon Meta to link payments to M-Pesa.
“Now content creators can begin earning from their imagination and creativity. We are banking on the digital space to create jobs for the millions of jobless youths in our country,” said Dr Ruto.
To qualify for the programme, a creator is required to have at least 5,000 followers on their private Facebook profile or 10,000 followers on a Facebook page and a minimum of five live videos on a profile or three on a page.
Per industry insiders, Facebook compensates content creators $8 to $20 per 1,000 views, and the average CPM (Cost Per Mile) in most African countries ranges in the lows of $10 maximum because the marketing industry is underdeveloped when compared with countries like USA, Australia, Canada, and the UK.
Source:Citizen
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